SEO tools

UTM Builder

Build campaign URLs with source, medium, campaign, term, and content UTM parameters.

Tagged URL

Copy this URL into your campaign, email, ad, or social post.

https://utilpilot.com/tools?utm_source=newsletter&utm_medium=email&utm_campaign=spring_launch&utm_content=hero_button
utm_sourcenewsletter
utm_mediumemail
utm_campaignspring_launch
utm_termNot set
utm_contenthero_button

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About UTM links

UTM parameters are campaign tags added to a URL. Analytics tools can use them to group visits by source, medium, campaign, term, and content.

Common uses

  • Tag newsletter links
  • Prepare social campaign URLs
  • Standardize campaign naming
  • Compare links across content placements

Notes

Keep UTM names consistent and readable. This builder encodes query values but does not shorten or publish the final URL.

Examples

Tag a newsletter link

Enter a landing page URL, source newsletter, medium email, and campaign name to create a trackable link.

Normalize campaign parameters

Build consistent utm_source, utm_medium, and utm_campaign values before sharing a marketing URL.

FAQ

What are UTM parameters?Show

UTM parameters are query parameters that analytics tools use to identify campaign source, medium, campaign, term, and content.

Which UTM fields are required?Show

A practical baseline is source, medium, and campaign. Term and content are optional fields for more detailed tracking.

Does the builder shorten URLs?Show

No. It creates a tagged URL only. Use your own shortener if you need a shorter public link.

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